Hence, it's recent cover on the French ticking time bomb angered leaders in France, not because it was all that devastating, but because it captured the attention of the investing class.
How do we know?
Because according to SocGen's Michala Marcusen, the France question has suddenly sparked interest among clients.
CAN FRANCE REFORM?
We received several questions on France last week, no doubt prompted by a few prominent press stories. We have long pointed to the importance of structural reform for France. Against a backdrop of moderate interest rates and strong public sector governance (including efficient tax collection), we have less concerns on the budget targets and only look for a modest overshoot in 2013.