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News Link • Food

Like a Bad Sugar Rush, Twinkie Black Market Is Crashing

• Sarah Mitroff via WIRED.com

Without fail our rapacious (or free-market depending on your view) nature kicks in every time there is talk of a major consumer shortage in the U.S. Earlier this month we saw New Yorkers selling gasoline for $15 per gallon to those stranded by Hurricane Sandy. More recently the news that Hostess would be closing up shop and no longer filling shelves with Twinkies, Cupcakes, and Ding Dongs, spurred a hoarding and price-gouging frenzy of the beloved though famously artificial-tasting snack cakes.

Immediately after the news broke that Hostess was going bankrupt due to a dispute over pay and pensions with its unionized bakers, Hostess fans and casual snackers alike rushed to gas stations, corner liquor stores, supermarkets, and anywhere else to get their fix. By Friday evening Wired’s neighborhood Safeway Hostess display had been ransacked, with shoppers only leaving behind the apparently unloved lemon pies.

Would-be snack cake profiteer John Stansel of Tampa, Florida, offered his stash of 20 boxes of Ding Dongs and Twinkies (which he bought for $100 total) for $1,000 per box. In case you didn’t do the math, the usual going rate is about $5 per box. And that $10,000 box of Twinkies that you’ve likely heard about? It’s still for sale on eBay with one day left to beat out the only bid. If you’d rather do business with Amazon, here’s a box of Twinkies selling for $550, plus $6 for shipping.

 

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