Kitto was preceded by Charles Custer of the well-known blog China Geeks, and soon everyone leaving China was letting the world know exactly why they were leaving. Before long Chinese parody site China Daily Show was offering a template for Westerners hoping to stick it to Chinese culture with a goodbye note.
As such, its remarkable that a new entry in the genre can get expats talking. But Will Moss, aka American PR boss Imagethief, managed to do that with his beautifully written and remarkably insightful post "I’m leaving China and it doesn’t mean a thing".
Moss, who has lived in Asia for 17 years and Beijing for 8 and a half, is moving back to the Bay Area, but it's nothing to do with China.