As an immediate result, 34,000 mother pigs will no longer be kept in stalls for long periods of their lives, and 350,000 hens will be freed from cages.
Not to be outdone, the nation's other dominant supermarket chain, Woolworths, has already begun phasing out factory farmed animal products. In fact all of Woolworth's house brand eggs are now cage-free, and by mid-2013 all of their pork will come from farmers who operate stall-free farms.
Coles and Woolworths together account for a dominant 80 percent of all supermarket sales in Australia.
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