One of the big winners in this evolution has been Yum! Brands, who's KFC restaurants are a popular destination for hungry Chinese consumers.
That's why yesterday's Yum! Brands guidance was such a disappointment. From Morgan Stanley's John Glass:
China comps slow unexpectedly. YUM offered its standard 13 guidance and business update ahead of its annual analyst meeting next week. All was in line but for one important negative twist: 4Q China comps will likely be down 4% (note: lapping a +21%, not an inconsequential fact & toughest lap of yr), this versus our +2% estimate.