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Overhyped, Overpriced: 2012′s Insanely Expensive Gear

•, By Nathan Olivarez-Giles
 There have been plenty of standouts, and more than a few clear fails. And there are a few products that wowed us not with innovation or stupidity, but with their stupefying price. From alligator-skinned watches to electric cars to sneakers by Kanye West, here is the gear that dropped our collective jaw in 2012.

Rolls Royce 102EX Phantom Experimental Electric, $3 billion

The future of the automobile is here and it’s electric. But damn EVs are pricey. The superb Tesla Model S — which undoubtedly is a milestone for the auto industry — runs about $90,000 at the moment, but even electric runabouts from Nissan or Mitsubishi cost far more than comparable gasoline models.

But the pinnacle of the technology remains the Rolls-Royce 102EX Phantom Experimental Electric, an electrified version of the flagship Phantom. It was a trial balloon (that sank) to gauge customers’ appetite for a Rolls with a cord, and Rolls reportedly spent about $3 billion developing what we consider one of the finest cars ever built.

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