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A Tech Investor Calls For The Death Of Pageviews And Uniques

• Business Insider
 

The firm, also known as A16Z, is not impressed by a startup's monthly pageview or unique-visitor count anymore. It doesn't particularly care about the number of downloads an app has either.

So A16Z wants to end 'bullshit metrics." It has backed a company called Mixpanel that shows sites their engagement and retention numbers instead.
 
We and other investors need to get more vocal,” Marc Andreessen, one of the firm's partners, told AllThingsD. “Pageviews and uniques are a waste of time.”

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