It's called FirstWorldProblems.biz, and its catch-phrase is "Need a first-world problem solved? Silicon Valley has got you covered."
Go to the site, and you'll see a drop-down list of problems. Select one, and you get taken to a startup's app, Website, or product page.
For example, select "My house's mood lighting doesn't match all of my moods," and you get whisked away to a Kickstarter page for LFIX, which is "The Light Bulb Reinvented…a WiFi enabled, multi-color, energy efficient LED light bulb that you control with your iPhone or Android."