According to Nielsen, Bill O’Reilly’s numbers dropped by nearly a third, while Sean Hannity lost roughly half of his audience by the end of 2012.

The thinking that explains the disparity between Hannity’s and O’Reilly’s ratings hit is that Hannity steadfastly refused to believe in an election outcome other than one that saw Mitt Romney taking over the White House in 2013. That right-wing ideologically driven narrative, which he espoused daily to his audience, proved to be completely wrong and undoubtedly stunning to those who drank in his every prediction.