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The War Between Microsoft And Google Heats Up

• Business Insider
 In many ways both companies find themselves at a vital crossroads: what to do when the cash cow upon which the organization is built comes under mortal threat? The answer that both have settled upon, leveraging areas of strength to force their way into adjacent markets, is both uninspired and fraught with risk.

The Roots of Strength

Microsoft was for a time the primary corporate beneficiary of the PC revolution. The insight of co-founder Bill Gates that maximum profit could be generated from sale of the software that ran computers, rather than from sale of the computers themselves, was a simple but profound idea that led to a gusher of profitability that continues to this day.

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