A blog called "The Creative Confessional" started life as a place where art directors and copywriters at ad agencies could go to anonymously confess their weird quirks and dislikes about the job. A typical confession would be, "For fun, I convinced an AE to only use Bing."

Amusing, but harmless.

Until recently.

The confessions have taken a dark turn in the last few days, with execs posting material on the blog that identifies specific workplaces and even individuals.

For example, this confession is, obviously, all about TBWA/Chiat/Day, the ad agency for Apple: