So, as the horse-meat lasagna scandal in Europe is spiraling beautifully out of control, we’re now getting hit where it hurts: Maker’s Mark is watering down its bourbon.

Unlike the horse-meat folks, Maker’s Mark announced it. They even had an official reason. “Fact is, demand for our bourbon is exceeding our ability to make it, which means we’re running very low on supply,” said the missive that COO Rob Samuels sent to his customers.