Volvo, the Swedish carmaker known for its safety engineering (a Volvo engineer invented the modern 3-point seat belt), has turned their focus to keeping those outside the car safe too. Starting with their Volvo V40, they've introduced the first car airbag for pedestrians.
Though the National Highway Traffic Safety Administration reports that total traffic fatalities are decreasing, American pedestrian and cyclist fatalities have been on the upswing. Of the 32,367 traffic fatalities in 2012, 16 percent were not inside the car. Volvo is not the first automaker to try to design cars that are safer both inside and out.