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Apple’s Monolithic Beauty vs. Google’s Chaos: What New HQs Reveal About Their Personalities

• Business Insider
 The illustration is filled with people using the campus’s open spaces—dining on one of the rooftops, strolling down the wooden paths around the perimeter, and even participating in an outdoor yoga class.

As it happens, Apple is also planning a new campus in Silicon Valley, and the design couldn’t be more different. It’s a single, circular structure that people have described as a doughnut or the touchwheel of an iPod and that Steve Jobs once likened to a spaceship. It’s simple and symmetrical, the roof is black (not green), and the renderings all show people doing things near the building, instead of on top of of it.

These distinct approaches speak volumes about the two very different tech giants behind them.

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