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IPFS News Link • Internet

Memo: Susan Lyne's Master Plan For AOL

• Business Insider

Her plan is to think more about customers, less about brands, and to think more about mobile and engineering.

Here's the full memo, courtesy of Alexia Tsotsis:

Dear Team,

First things first: I am really excited about this new role. I joined the board three years ago for two reasons: I believed in Tim, and I believed in the mission of bringing together great technology and great content to create the media company of the future. Tim and I have talked in the past about working together “someday,” but it was over the holidays that I realized how much of my thinking was dominated by AOL. There are so many great developments that point to the company’s momentum: the fact that The Huffington Post and Tech Crunch have grown exponentially at AOL while keeping a strong identity and independence;

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