Lego Taps the Best Indie Bricklayers to Design Its Next Kit• Wired.com
Many projects fail because they break the guidelines set forth by the committee overseeing the project, Cuusoo, such as designing kits around existing brands or creating overly large, complex, or expensive designs. Even more, however, never make it to market because of obscurity.
Earlier this month, Lego unveiled over 250 of its own new kits, hitting shelves throughout 2013 and 2014. While these new products were carefully designed to fit snugly onto retail planograms, hit aggressive price targets, and incorporate coveted brand licenses like Star Wars, most lacked Lego's trademark innovation.