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Off-Road Lambo, Poorly Named Kia Take Center Stage at Geneva Motor Show

• Wired.com
 

Switzerland is neutral territory, so, unlike the shows in Detroit, Frankfurt and Paris, no one marque dominates. That means everyone is out to make a massive splash, one-upping each other in a mad bid to get the most attention. Geneva might be the only place where an utterly insane 950-horsepower flagship from Ferrari is overshadowed by a super-limited edition Lamborghini that costs $3.9 million.

Geneva was huge this year, with more than 70 concept cars and production models unveiled in just two days. It's hard to cut through the noise, and only a handful of cars managed to suck in the limelight like a black hole dropped in the middle of the Geneva Palexpo. But these are the cars that matter.

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