Off-Road Lambo, Poorly Named Kia Take Center Stage at Geneva Motor Show• Wired.com
Switzerland is neutral territory, so, unlike the shows in Detroit, Frankfurt and Paris, no one marque dominates. That means everyone is out to make a massive splash, one-upping each other in a mad bid to get the most attention. Geneva might be the only place where an utterly insane 950-horsepower flagship from Ferrari is overshadowed by a super-limited edition Lamborghini that costs $3.9 million.
Geneva was huge this year, with more than 70 concept cars and production models unveiled in just two days. It's hard to cut through the noise, and only a handful of cars managed to suck in the limelight like a black hole dropped in the middle of the Geneva Palexpo. But these are the cars that matter.