I was out of razor blades, so I bought a replacement and some shaving cream and ended up spending $20," said Raider, who is also a co-founder of eyewear company Warby Parker. "It wasn't the best experience in the world and the products didn't seem that great to me."
Raider and his friend Andy Katz-Mayfield set out to better the shaving business.
The result is Harry's, a new direct-to-consumer site that sells boutique-quality razors, replacement blades, and shaving cream at affordable prices.
The company wisely chose an under-served market segment.