After years of turmoil and transformation — from Calvin Broadus to the D-O-Double-G, from gangster to pimp — the rapper we all know as Snoop Dogg has now officially been reborn as Snoop Lion, and turned from rapper to reggae singer with a new record (also titled Reincarnated) coming on April 23 and based in Jamaican roots and dancehall music.
The documentary, which opens in select U.S. theaters today, follows Snoop to Jamaica where he sets up in a swank ocean-front studio to record the album, working with a production team headed by Thomas “Diplo” Pentz, to craft beats, write lyrics and sing praises to Jah. The music is great, full of life and positive vibrations, and while those looking for a G-thang may be disappointed, reggae fans will likely approve.
“So far, everybody’s feeling it,” he says. “It’s different, but they’re feeling it. The music is dope, the singing is in pocket, the concept is right. How could you deny what I’m doing? It’s the truth.”