theater owners are beginning to buy in.
Dealflicks, a San Francisco-based company, is looking to do for the movie theater market what Hotwire.com and Priceline.com have done for the travel sector. Dealflicks CEO Sena Wycliffe recently told CNBC's "Squawk on the Street" that 88 percent of movie theater seats are left vacant — a void Dealflick hopes to fill.
Dealflicks now offers discounted prices for movies and concessions at roughly 1,000 locations nationwide. The startup has yet to strike a deal with larger movie-theater operators such as AMC and Regal theaters, part of the Regal Entertainment Group. Participating movie theaters set the discounted prices, which are available in real-time through their website and smartphone apps.