In fact, Ad Age's sources "familiar with the situation" say that the wrap is even referred to as the "Subway buster."
A McDonald's rep, however, noted that it does not "comment on speculation or information we believe was obtained through unauthorized means."
McDonald's McCafe is clearly a Starbucks competitor, so the chain isn't afraid to take on new rivals.
The McWrap totals between 360 and 600 calories, depending on whether the chicken is grilled or deep fried. It also comes in Chicken & Bacon, Sweet Chili Chicken and Chicken & Ranch.