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News Link • Inventions

Tech Time Warp of the Week: Rad Ads for Ginormous ’80s Cellphones

•, By Robert McMillan
 Even its inventor, Martin Cooper, thought that it would never beat out the landline.

It may be hard to remember this in 2013, but when the cellphone was first introduced, it was a little bit like Google Glass -- a cutting-edge device that let you do amazing things but also immediately branded you as a goofball to the vast throngs of the uninitiated. In the '80s, cellphones weren't small devices. They were ginormous.

That's why it's so fun to take a trip back to the early '80s, when the world's marketers started advertising the early cellphones. They were undeterred by the goofiness.

As you can see in the videos above, they happily cranked out ads showing people happily carting these monstrosities anywhere and everywhere. The vision of the way cellphones will be used is actually spot on. It's just the size of the devices that makes these ads ridiculous by our standards today. Ok, not just that. There's also the music and the hair and the clothes.
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