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Newspapers ‘only’ lost 2 percent of revenues in 2012

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US newspapers saw revenues fall two percent in 2012, an industry association said Monday, suggesting an easing of the woes of the beleaguered sector.

The Newspaper Association of America, in what it termed the most comprehensive look at the industry, said revenues totaled $38.6 billion last year compared with $39.5 billion 2011.

The group said the revenue mix is changing, offering a reason for optimism.

Advertising revenues fell six percent, extending a recent trend, but other sources of income are growing, it said. This includes circulation revenue, which rose five percent.

The survey said new revenue sources such as digital consulting for local business and e-commerce transactions grew by eight percent.

“America’s newspaper media are transforming themselves,” said Caroline Little, NAA president and chief executive.

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