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News Link • Sexuality: Sex and the Law

Are Men and Women Using Mobile Apps Differently?

  Dubbed the ePad Femme, the otherwise nondescript 8-inch Android slate comes pre-loaded with a pink-hued background and a collection of apps women are sure to love: grocery list apps, shopping apps, yoga apps. Yay! [giggles] Is there one that shows me how to mix the perfect martini for my man, too?

After putting on my feminist hat and spewing outrage at the stereotypical selection of apps splashed across the tablet’s homescreen, I wondered — Do men and women have appreciably different tastes in apps?

App developers track a number of metrics in order to optimize the mobile experience for their audience. How often you open the app, what features get used most, whether you’re on cellular or WiFi, and sometimes more personal information like your birth date or gender—information you surrender upon sign-up.

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