But you may not realize that Apple runs its own bike operation, and it too spans hundreds of bikes. The difference is that Apple squirrels its bikes away in parking garages where employees must badge-in to use them — so they’re much harder to spot. Typical Apple.
This week, we drove around Apple’s Cupertino headquarters for a good 20 minutes without spotting one. But then, just as we were about to give up, we got lucky (pictured above). One of the sleek three-speed Public M3 Mixte bike came speeding down the road.
Public Bikes isn’t just the Apple bike company. Their stylish vehicles are pretty much ubiquitous in San Francisco. And they’re bike-share fleet supplies to many companies, including Facebook, Mozilla, Rackspace, and Square.
Apple introduced its “shared bike program” in July 2011 to campus-wide fanfare. Hundreds of employees lined up to fill out an online safety quiz, pick up a free helmet, and get a brief demo on the M3s, according to someone who was present, but asked not to be identified because Apple hates unauthorized chatter. “You’d have thought it was the opening of the new Harry Potter film,” he says.