It’s no secret that late Apple CEO Steve Jobs was keen on bringing the company’s to the automotive world. In fact, according to longtime Apple board member Mickey Drexler, “Steve’s dream before he died was to design an iCar.” Apple’s senior vice president of worldwide marketing, Phil Shiller, echoed those sentiments during the company’s copyright infringement trial against Samsung, saying there had been discussion of Apple making a vehicle.
Immediately following Jobs’ death, it seemed like his dream might never come true. But since then, Apple has made a big push to integrate itsSiri technology into vehicles. Meanwhile, automakers are finding ways to get iOS apps to work on the dashboard. These and other moves have set Apple on a collision course with Microsoft and Google in a market that’s still very much up for grabs.