In this quarter alone, the company added three million more subscribers, boosting the total number to over thirty-six million. To put this in perspective, Netflix currently has more subscribers than premium cable service HBO.
US bandwidth providers detail how Netflix takes up about a third of all bandwidth between the times 18:00 to midnight in America. Netflix subscribers have streamed over four billion hours of programming in this quarter alone.
Netflix, for a long time, struggled with licensing and delivering content to users. DRM and view-count was always something against them in a subscription based streaming service, however with content coming straight from Netflix, this has closed the gap a little.