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Amazon's Quest for Domain Name Rubs Brazil, Peru the Wrong Way

• Samantha Murphy, Mashable

It may be hard to believe, but the popular online retailer Amazon isn't the only entity out there with that name.

While the e-commerce giant has its sights sets on snagging various top-level domains — from .book and .kindle to, of course, .amazon — to help grow the empire, its web address vision doesn't necessarily sit well with everyone.

According to a report from The Guardian, South American governments — specifically Brazil and Peru — are upset about the merchant's request to own the domain name .amazon and want it saved for the massive river and rain forest that runs throughout its countries.

Brazil and Peru have filed a complaint filed a complaint with ICANN, 

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