Pearce got the idea for the Loopwheel while waiting for a flight and watching parents pushing children in strollers over a gap in the flooring. Every time a stroller hit that patch of floor, the child would be jostled forward. A cycling enthusiast, Pearce knew that cyclists had a similar problem to those kids in the airport, so he started drawing up ideas for in-wheel shock absorbers.
After the first wheels came a Kickstarter. With more than a week left to the Loopwheel campaign, Pearce has already raised more than $7,500 over the goal, money that will be used to fund expanded production, including a new system for manufacturing the “loops” more efficiently.