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‘The Egoist’ Is Proof Lamborghini Has Lost Its Mind


Only Lamborghini, a company that has no interest whatsoever in subtlety, could, and would, name a car “The Egoist.” This rolling compensator is a single-seat, four-wheeled birthday present to itself in honor of its 50th anniversary. Start racking up the decades and odd things can happen to your mental faculties. This is 600 horsepower worth of proof.

“It is designed purely for hyper-sophisticated people who want only the most extreme and special things in the world. It represents hedonism taken to the extreme, it is a car without compromises, in a word: egoista,” said Walter De Silva, the VW Group’s head of design, at a private unveiling in Italy.

Mr. De Silva: “Extreme” is putting it incredibly lightly, and as a reminder, “egoist” roughly translates to “selfish.”

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