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News Link • MEDIA (MainStreamMedia - aka MSM)

CNN Needs To Improve Its Dreadful Ratings Before It Can Think About Luring Youthful Advertisers

• Business Insider

Greg D’Alba, president of ad sales for CNN, told Steinberg about the network's attempt to expand its brand to attract advertisers who have something to say to younger people — a shift from the admitted perception that CNN is a place for "serious" advertisers.

But CNN's dreadful ratings on Tuesday — coincidentally, the same day as Steinberg's story was released — paint a picture of how far the network still has to go in its quest to lure younger viewers.

CNN finished dead last among cable news networks with viewers in the 25-54 age group on Tuesday, according to figures from Nielsen Media Research.

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