A backlash against pop neuroscience is now in full swing. The latest, and most cutting, critique yet is “Brainwashed: The Seductive Appeal of Mindless Neuroscience,” by Sally Satel and Scott Lilienfeld. The book, which slams dozens of inconclusive studies that have been spun into overblown and downright dubious fields, like neurolaw and neuromarketing, is a resounding call for skepticism of the most grandiose claims being made in the name of neuroscience. The authors describe it as “an exposé of mindless neuroscience: the oversimplification, interpretive license, and premature application of brain science in the legal, commercial, clinical, and philosophical domains." The book does a terrific job of explaining where and how savvy readers should be skeptical.
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But, over the past several years, enthusiasm has often outstripped the limits of what current science can really tell us, and the field has given rise to pop neuroscience, which attempts to explain practically everything about human behavior and culture through the brain and its functions.
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