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News Link • Internet

Google ads to be blocked from sites offering pirated content

• Charles Arthur and Stuart Dredge

Websites offering pirated content will be blocked from offering adverts from Google and other big web advertisers, in a US scheme intended to strangle illicit revenues.

The initiative will mean copyright holders from the music, film and other creative industries will be able to alert the big ad networks if their ads are appearing on sites offering links to pirated content or counterfeit goods.

The British music industry body, the BPI, is also working with the Internet Advertising Bureau in the UK on a scheme that has yet to be announced which will involve a central database of piracy sites for ad networks, agencies and brands to refer to and avoid when planning campaigns. 

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