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News Link • 3D Printing

3D printing goes flat out

•, by Lesley Parker
Antoine Hermens, Head of the Management Discipline Group at the University of Technology, Sydney (UTS) Business School, certainly believes 3D printing will have the sort of impact the iPhone and the App Store have had on our lives.

"In itself, 3D printing isn't going to be a source of competitive advantage but it will become an industry standard," says Dr Hermens. This means businesses that don't keep up with the technology and the design possibilities it offers, won't survive.

"Will it bring manufacturing back onshore? No, because the technology is available globally," Dr Hermens says. "But it will change the way we compete, and the competitive advantage will be in the design of the [product] models themselves."

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