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News Link • Economy - Economics USA

How Google Is Quietly Taking Over

•, Greg Satell
  I own Google stock through a fund).  Most disturbingly, the company’s core revenue driver, the revenue it gets for each click on an ad, decreased 6% while traffic acquisition costs increased.

Ordinarily, rising costs amid lower revenues is no recipe for success, but Google keeps plowing forward and last week launched Chromecast, a $35 device that does essentially the same job as the $99 Apple AAPL +1.27% TV and allows you to control your TV screen from a smartphone or tablet (including iPhones and iPads).

It sold out almost immediately.

The company also recently announced that it has activated 900 million Android devices and has 750 million users on its Chrome browser.  Taken altogether, the message should be clear.  While earnings might zig and zag, Google is taking over the digital experience.  Here’s a quick overview:

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