Here are some of the most interesting tips and exchanges.Their core advice for entrepreneurs
Branson: "If you've got a great idea that would improve people's lives, just do it."
Musk: "You want to be extra rigorous about making best possible thing you can, find everything that’s wrong with it and fix it. Seek negative feedback, particularly from friends"On failure
Musk: "In all of the companies I’ve been involved with, there's always been a very difficult time. It's usually shortly after the beginning. Things seem optimistic, rosy, and exciting for the first 6 months to a year, then things start to go wrong. You encounter issues you didn’t expect, step on landmines. It's bad. Years 2 to 4 or 5 are usually quite difficult. A friend has a saying, it's 'eating glass and staring into the abyss.’