"The @nytimes site is indeed down. Problem is being fixed," tweeted Times staffer Patrick LaForge at about 11:45 am.
"The New York Times Web site is experiencing technical difficulties. We expect to be back up shortly," the official Times twitter feed said about 10 minutes later.
That didn't stop Twitter users from joking about a possible cyberattack -- or the Fox Business website from reporting one.
"The corporate and media sites of The New York Times were experiencing a major cyberattack on Wednesday afternoon, according to a source close to the matter," a report on Fox Business read. "The source, who asked not to be named due to the sensitive nature of the issue, said the newspaper has been huddling with outside security professionals to assess the threat."