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News Link • Business/ Commerce

The Internet’s Most Famous Hoodie Is Back — But What Took So Long?


Last December, Slate tech writer Farhad Manjoo published a story about the company’s signature product — a heavyweight hooded sweatshirt — calling it the “greatest hoodie ever made.” Orders flooded in — so many that American Giant couldn’t keep up with the demand.

As Christmas came and went, the orders kept rolling in, and the struggle to fill them continued. Unlike the massive multinationals making billions from fast fashion in sweatshops in Bangladesh, American Giant is selling an American-made ideal as much as a sweatshirt. It is making clothes you don’t wear for a season and shove to the back of your closet.

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