The environmental importance of development location
Unfortunately for the proposed project’s sponsor, the most significant factor in determining the environmental impacts of real estate development is the project’s location. Even the greenest development in the wrong location will create more environmental problems than it will solve. Of course, that doesn’t stop developers’ and architects’ green puffery. Heck, they may even be well-intentioned, trying to do the greenest internal design on a site whose non-green location cannot be overcome. But trying to green a project doesn’t make wishes come true.