Essentially, the pair shoot a laser beam into the brain of a living mouse to activate and manipulate its memory. In this unexpectedly amusing talk they share not only how, but -- more importantly -- why they do this. (Filmed at TEDxBoston.)
When Steve Ramirez published his latest study in Science, it caused a media frenzy. Why? Because the paper was on implanting false memories in the brains of mice.
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