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When Sharing Doesn’t Make Sense in the Sharing Economy


The problem is that making those connections costs money — sometimes too much money to make the sharing worth it. Such was the experience of RelayRides, the peer-to-peer car-sharing company that announced today that it’s abandoning hourly rentals in favor of a model much closer to the traditional rental car industry.

When it went live in 2010, RelayRides focused on providing “instant mobility,” says CEO Andre Haddad. Imagine you need a quick ride from one side of town to the other: Just pull out your phone, find people near you renting out their cars, and hop in.

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