Now that we know Twitter isn’t making money (see “Twitter IPO Filing Shows it Ain’t No Facebook”), it’s worth looking at emerging technologies that might help the company turn that around. Though Twitter is much smaller than Facebook, most tweets are public. So the company has an advantage to work with. Here are examples of how it can do better capitalizing on the crush of real-time information it trades in:
Predicting Trends: Researchers at MIT have been honing a way to predict Twitter trends hours in advance. Their analyses suggest with as much as 95 percent accuracy which words, phrases or hashtags are going to suddenly get very popular.