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News Link • Surveillance

Amid NSA Outrage, Big Tech Companies Plan to Track You Even More Aggressively

•, By Ryan Tate
 But the future looks even more worrisome. Some of the biggest companies in tech are assembling new forms of online tracking that would follow users more aggressively than the open technologies used today. Just this week, word arrived that Microsoft is developing such a system, following, apparently, in the footsteps of Google.

The new data troves are to be used for advertising, not government surveillance, and only made available to authorized third parties. Yet the NSA has proven adept at co-opting large pools of data for its own ends.

“Users did not have much control in the cookie era,” says Marc Rotenberg, executive director of the Electronic Privacy Information Center, a nonprofit advocacy group in Washington. “But the problem is about to get much worse — tracking techniques will become more deeply embedded and a much smaller number of companies will control advertising data.”

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