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News Link • Business/ Commerce

Tesco To Scan Shoppers' Eyeballs To Improve Advertising

• Business Insider

Supermarket giant Tesco is installing new, hi-tech screens that select ads after identifying the age range of waiting customers - and determining whether they are male or female - above the checkouts in 450 petrol stations.

The hi-tech 'OptimEyes' devices are made by Lord Alan Sugar's Amscreen with the technology also adjusting the type of ads by date and time - and monitors customer purchases.

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