Article Image
News Link • Business/ Commerce

Tesco To Scan Shoppers' Eyeballs To Improve Advertising

• Business Insider
 

Supermarket giant Tesco is installing new, hi-tech screens that select ads after identifying the age range of waiting customers - and determining whether they are male or female - above the checkouts in 450 petrol stations.

The hi-tech 'OptimEyes' devices are made by Lord Alan Sugar's Amscreen with the technology also adjusting the type of ads by date and time - and monitors customer purchases.



Join us on our Social Networks:

 

Share this page with your friends on your favorite social network:


ipakfocus.com