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Carpets don't exactly need reinventing. The shaggy floor covers are laid down and just sit there, not doing anything. Two companies want to change that and make those boring carpets actually useful by embedding LEDs in them.
Philips, makers of those awesome smartphone-controlled LED light bulbs has teamed up with Desso, a leading carpet and flooring company to "light transmissive carpets."
The carpets are exactly what you think they are. They have LEDs right underneath their soft tops, which can display different types of digital signage or information or enhance interior spaces.
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