Article Image
News Link • Military

Army Spokeswoman Wants Only “Ugly” or “Average” Women for Military’s PR Push

•, By Katy Waldman
 Why? "In general, ugly women are perceived as competent while pretty women are perceived as having used their looks to get ahead," Col. Lynette Arnhart wrote to two colleagues in public affairs, one of whom forwarded her email on to the whole PR group, along with an approving note. “There is a general tendency to select nice looking women when we select a photo to go with an article (where the article does not reference a specific person)," she continued. "It might behoove us to select more average looking women for our comms strategy. For example, the attached article shows a pretty woman, wearing make-up while on deployed duty. Such photos undermine the rest of the message (and may even make people ask if breaking a nail is considered hazardous duty).”

Join us on our Social Networks:


Share this page with your friends on your favorite social network: