Red blocks move the robot forward, blue turn it to the left, and yellow arrows turn it right. Kiddos arrange the blocks and press a button to compile their program while an Arduino hidden in the wooden box translates the instructions into code that is executed by the robot.
This analog approach fills a niche in the burgeoning “teach everyone to code” market. “All the noteworthy programs and products require literacy and screens,” says Primo managing director Filippo Yacob. “Before we can teach children programming we need to teach them the logic behind it, so they can find the topic easy as they progress to further learning.” Primo might not be able to say “Hello World,” but it makes object oriented programming tangible and helps kids write their first program while still wearing footie pajamas.