There is some irony, then, in this week's stunt from German consultancy Euro Informationen.
The company, whose clients include the European Commission and European Parliament, has produced a new Olympics medals table which puts the EU at the top.
The absurdity as well as the diplomatic idiocy of this gimmick is obvious. The EU – as any of its bureaucrats will proudly drawl – is not a country, it's a bloc, and the Olympics does not award medals to blocs, much as Fifa does not.
But the truly amusing irony is that this ghastly competitor tops the chart largely because of the incredible medal haul of Britain, the very country it is currently absorbed in shaming and punishing for its rankly disobedient vote in June to leave the EU.