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Henrik Fisker's Back (Again) With a Tesla Rival (Again)

• by Alex Davies

If this sounds familiar, it's because Fisker first sang this tune in 2008 when he launched Fisker Automotive. The company went bust in 2013 after selling a few hundred copies of the bug-ridden Karma sedan to the likes of Leonardo DeCaprio and Colin Powell. Well, Fisker is back with a new company, called, appropriately, Fisker Inc., and a plan that he swears is gonna work this time. (Hey, it's working for Elon Musk.)

Fisker the man has kept busy since Fisker the company tanked. He customized a Ford Mustang, giving it extra fierceness and outrage. He designed a motorcycle for the heir to the Lego fortune and a yacht for Italian shipmaker Benetti. And he teamed up with industry rabble-rouser Bob Lutz to stuff huge engines into lovely cars. Cool projects, but nothing that will change the world.

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