A truck is a means to get cargo from point A to point B. A truck is a home, a job, a frequent guest in small towns that straddle highways, a way of life, and the beating heart of several supporting industries, all designed to keep the truck and its human pilot running. A truck is expenses, a breakable machine controlled by a fallible human, subject to labor laws and rules about interstate commerce. A truck is all of those things, and it may soon be a robot, too.
Uber, the technology company (which, because of its ride-hailing app, functions a lot like a transportation company) launched Uber Freight on Monday night. The minimalist website features a gentle clip, filmed from above, of an 18-wheeler driving on a green hillside. There's a place for carriers and shippers to give their email addresses to Uber, and links for media to contact the company. It doesn't reveal much.